Launch of BSA Motorsports
Corporate Alliances and the
BSA Marketing Group are excited to announce the launch of BSA Motorsports. This
program will begin its national inaugural season in March 2010 with the
unveiling of the Boy Scouts of America’s No. 19 entry into the IZOD IndyCar®
Series. The open-wheel series features
the most technologically sophisticated race cars in our nation, and teaming
with Dale Coyne Racing (DCR) will provide an unparalleled opportunity for
Scouting youths, volunteers, and councils to leverage this exciting and highly
marketable platform.
By utilizing the excitement
and high-tech nature of Indy-style racing cars as a platform to promote science,
technology, and math to those involved in Scouting, this multiyear program will
be foundational to reaching America’s youths in 2010. Through this exposure, our
goal is to increase youth interest in the concepts of engineering and math in
ways that are fun and relevant to them.
The Boy Scouts of America’s
No. 19 IndyCar entry will compete in the 17-race 2010 IZOD Indy-Car®
Series schedule. Local Boy Scout members
and volunteers will participate in exciting activities at the track and have
other unique opportunities at all races. The team will appear at Scouting
events, including the 2010 National Scout Jamboree.
Connecting youth
through leadership and education
IRVING, Texas—January 11,
2010—The Boy Scouts of America (BSA) and Dale Coyne Racing (DCR) today announced
that the two legendary organizations are teaming up to promote family fun and
education through a new BSA IndyCar venture. Scouts can experience the BSA’s No.
19 IndyCar entry throughout the 17-race 2010 IZOD IndyCar® Series schedule,
including the “greatest spectacle in racing,” the Indianapolis 500.
The No. 19 car will help
commemorate the 100th Anniversary of the BSA, the nation’s largest youth-serving
organization. The BSA and DCR plan to utilize the high-tech nature of
IndyCar-style cars as a platform to promote science, technology, and math to
those involved in Scouting.
“Racing is a modern-day way
to connect with youths and to further Scouting’s dedication to expanding
tomorrow’s leaders through education, math, science, and engineering,” stated
Chief Scout Executive Bob Mazzuca. “We are grateful to Dale and Gail Coyne and
their entire racing team for making this incredible opportunity possible.”
“This is a program with true
heart,” commented race team owner Dale Coyne, “from watching a young boy’s first
pinewood derby to helping him learn and apply the disciplines of science and
technology using the excitement of IndyCar. The message we will convey is the
significance of education and the value of preparing for a rapidly advancing
hi-tech world.”
Through the IndyCar program,
Scouts and volunteers will have fun and exciting participation opportunities at
the tracks throughout the year. The Boy Scouts of America and Dale Coyne Racing
collaboration provides an unparalleled opportunity to reach out to America’s
youths with a strong emphasis on science, technology, engineering, and math.
About the Boy Scouts of
America
Serving nearly 2.8 million
young people between the ages of 7 and 20, with more than 290 local councils
throughout the United States and its territories, the Boy Scouts of America is
the nation’s foremost youth program of character development and values-based
leadership training. For more information on the Boy Scouts of America, please
visit www.scouting.org.
About Dale Coyne Racing
For more than 27 years, Dale Coyne Racing has competed in IndyCar-style racing. The team enjoyed a successful 2009 IndyCar Series season with a win at Watkins Glen, and finished ninth in the season points standings. Please visit www.dalecoyneracing.com for more information about the Boy Scouts of America’s No. 19 IndyCar entry.